ACKERMANN & ASSOCIATES


BRAND IDENTITY DESIGN

 
Ackermann and Associates Logo
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MARKETING COLLATERAL

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MONTHLY DIRECT MAIL CAMPAIGN (EDDM)


The Challenge

Prior to hiring Malik Media, Ackermann & Associates lacked a coherent visual brand identity. Their logo was outdated and lacked uniqueness, their color and font usage was unorganized, and their print collateral and direct mail designs were off brand.

Our Solution

When the Ackermann team first engaged with ours, we redesigned their logo, basing the design off of the distinct structure of their office building, helping to draw association between the building, which is a staple in the community, and their company. Following this, we built out a complete set of branding assets and marketing collateral to tie their visual identity together. Now, Ackermann & Associates retains our agency monthly to design a direct mail campaign, print it, and coordinate distribution to a custom-curated list of over 20,000 residential addresses targeted by zip code and household income.


“Sam Malik and the Malik Media team have impressed our team on multiple levels. They have an uncanny sense for understanding the direction we are seeking through effective listening, and combining our vision with their fresh approach. They have brought forward clean and beautiful designs including a logo revision that has elevated our brand.

This group is comprised of true professionals that provide drafts and revisions in a timely manner, combined with excellent communication and collaboration skills. All advertising efforts we’ve completed in collaboration with Malik Media have provided a positive ROI for our team. I recommend Malik Media unequivocally and we will continue to partner with them to promote our brand and grow the business.”
— Meghan Dauer, Director of Marketing