BUDDY UP TENNIS


BRAND IDENTITY GUIDELINE

 

MARKETING COLLATERAL

 

The Challenge

Buddy Up Tennis is a nonprofit that teaches tennis to children and young adults with Down syndrome across the country. As they continue to grow and expand nationwide, they approached our team to create marketing collateral that is brand consistent and can be used to appeal to any crowd from athletes and coaches to volunteers and donors.

Our Solution

Buddy Up Tennis "changes lives through tennis, fitness, and fun." We decided to put extra emphasis on the "fun," utilizing Buddy Up Tennis's brighter brand colors and incorporating iconography to make the content within the booklet more visual and easier to navigate. To further convey the sense of activity, we made the booklet very photo-centric, specifically selecting photos that expressed visible movement and excitement. Amidst this process, we advised their team with copywriting in order to make their verbiage more appealing, consistent, and concise.

Services Rendered:

  • Messaging & brand strategy
  • Graphic design 
  • Copywriting

“My team and I have been working with Malik Media for about one year now and I cannot express enough their degree of professionalism, knowledge and expertise in overall design, technology, marketing strategy, and customer satisfaction.

Their design team led a rebranding of all of our marketing materials this year, and they have managed to both maintain and enhance the integrity of our brand image, providing us with a platform to successfully share the vision and mission of our organization. As we continue to expand nationwide, they have also been proactive in helping us pinpoint inefficiencies that we had not even noticed, and they’ve since implemented digital solutions to help us streamline and scale our internal and external communications.

They have proven to be very understanding of the constraints and challenges of non-profits, and we are continually impressed with the quality of service delivered in a timely, organized and responsive manner. I would recommend Malik Media to any company without hesitation.”
— Beth Gibson, Executive Director