MY SPECIAL WORD
RESPONSIVE WEB DEVELOPMENT
My Special Word is a not-for-profit program with the aspiration of inspiring young people to think about the wonderful people they are and that they hope to become through the use of positive words. MSW engaged our team at a time of rapid growth to rebuild their formerly outdated website. In the process of forming multiple strategic partnerships with national organizations such as the Boys and Girls Club, Junior Achievement, and KIPP, they were in need of a professional web presence.
They also needed a mechanism for connecting online donations, selling books, as well as collecting grant application submissions.
Utilizing their existing blue and orange color scheme, we gave their brand a refreshing. We began by updating their logo by switching to a more playful typeface, then bringing the bright orange color to the forefront of their website to reflect the brightness and high energy of the young children the MSW team inspires every day.
While building the site, we knew that we wanted the children to be the focus of the site, as their smiles are truly contagious and can prompt donors, partners, volunteers, and schools to take action. Hence, we provided them with a photo shoot before building the site so that we would have an arsenal of high quality images to use for the website and for them to use in any future marketing collateral.