ACKERMANN & ASSOCIATES
BRAND IDENTITY DESIGN
MONTHLY DIRECT MAIL CAMPAIGN (EDDM)
Prior to hiring Malik Media, Ackermann & Associates lacked a coherent visual brand identity. Their logo was outdated and lacked uniqueness, their color and font usage was unorganized, and their print collateral and direct mail designs were off brand.
When the Ackermann team first engaged with ours, we redesigned their logo, basing the design off of the distinct structure of their office building, helping to draw association between the building, which is a staple in the community, and their company. Following this, we built out a complete set of branding assets and marketing collateral to tie their visual identity together. Now, Ackermann & Associates retains our agency monthly to design a direct mail campaign, print it, and coordinate distribution to a custom-curated list of over 20,000 residential addresses targeted by zip code and household income.