BUDDY UP TENNIS
BRAND IDENTITY GUIDELINE
Buddy Up Tennis is a nonprofit that teaches tennis to children and young adults with Down syndrome across the country. As they continue to grow and expand nationwide, they approached our team to create marketing collateral that is brand consistent and can be used to appeal to any crowd from athletes and coaches to volunteers and donors.
Buddy Up Tennis "changes lives through tennis, fitness, and fun." We decided to put extra emphasis on the "fun," utilizing Buddy Up Tennis's brighter brand colors and incorporating iconography to make the content within the booklet more visual and easier to navigate. To further convey the sense of activity, we made the booklet very photo-centric, specifically selecting photos that expressed visible movement and excitement. Amidst this process, we advised their team with copywriting in order to make their verbiage more appealing, consistent, and concise.
Messaging & brand strategy