CARINE PEDIATRICS


CREATIVE

 

RESPONSIVE WEB DEVELOPMENT

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The Challenge

Carine Pediatrics is an osteopathic pediatrics practice that takes a natural, integrative approach to medicine for kids. They approached us to redesign their website– a 10-year old site that was both uninviting and lacking in function, creating a barrier for prospective patients whose first and only interaction with the practice was via their website.

Our Solution

Using earthy tones reminiscent of nature, we built a clean, modern website that is fully-responsive across all devices. Our content team restructured the site navigation and revamped their existing copy to better convey the culture and philosophy of the practice and to make it easier for patients– both current and new– to get one step closer to the real “Carine experience” by booking appointments online. Leveraging their unique, integrative approach to medicine, we built a resource library complete with videos and other helpful tools to educate current patients and attract new ones. Finally, knowing their website is the #1 source of referral traffic to their online supplement store, Purely Integrative, we built a featured product gallery as well as promotional banners to funnel traffic to the online store; we also installed a heat-mapping tool to track and analyze how users response to their promotions to avoid overuse and spam.