The Challenge

Jai Wear Limited is a sportswear company from Toronto, Canada. In preparation for one of the world's largest fitness trade shows in Los Angeles, they hired our team to direct and execute a lifestyle photo shoot as well as an inventory shoot to showcase products on their website and marketing collateral.  

Our Solution

The Jair Wear therapeutic massage shirt is a versatile product that can worn both during physical activity and during nonactive times such as watching television or reading. Knowing that the company was attending a global fitness expo, we decided to focus on capturing the models in a fitness environment in order to appeal to the expo's target demographic.

Services Rendered:

  • Lifestyle Photography
  • Commercial Photography