CARTOLOGY


CREATIVE

 

RESPONSIVE WEB DEVELOPMENT

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BRAND IDENTITY DESIGN

 
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The Challenge

New Albany Young Professionals is a social and professional organization for young professionals in New Albany, Ohio.

After years of operating as a program of the New Albany Chamber of Commerce, the organization lacked a standalone identity that properly appealed to its audience of younger business professionals looking to establish themselves.

Our Solution

We began by designing a standalone logo for NAYP, utilizing bold sans serif typefaces and alternating capitalization to maintain a balance between boldness and inviting youthfulness. The mark itself is clearly indicative of connection, the core purpose of the networking group. Because the organization is still sponsored by the New Albany Chamber, we conserved the original color palette to create a visual tie between the two organizations; however, while the Chamber uses navy blue as its primary color, we chose the brighter green for NAYP, symbolic of the youthful energy embodied by this up-and-coming generation of young business leaders. We utilized these same elements throughout the website, and we also curated photography representative of diverse identities, as NAYP is committed to creating an environment accessible to and embracing of all backgrounds and identities.