RESPONSIVE WEB DEVELOPMENT
DASHBOARD UI DESIGN
ONBOARDING EMAIL CAMPAIGN
A Silicon Valley-based software company, Voosh engaged us to develop a consumer-facing brand for their PC optimization software. After licensing their enterprise-grade solution to large companies for over a decade, they decided to expand their solution to individual PC users. To do this, they needed a website versatile enough to appeal to anyone from young YouTube streamers to elderly PC users frustrated with the deteriorating speed of their machine.
Starting with the website, we completely revamped the Voosh brand, creating a sleek look and feel complemented by imagery and colors naturally associated with energy and speed. We also utilized colorful, animated icons to add dimension to the site while easily conveying the tangible benefits of the software.
Following the launch of the website, we helped their development team completely re-design the product itself, simplifying the dashboard interface to make it easier for users to see the results of their subscription.
We also helped them redesign their entire on-boarding process using automated reminder emails to encourage users to upgrade their subscriptions following the expiration of a free trial.